A beauty brand wants to launch a campaign for their new line of makeup. This is their first time advertising on Pinterest and they want to reach new customers. What campaign objective and bidding option meets the client’s goals? (select one)

The selected answer is correct because an Awareness objective using CPM (cost per thousand impressions) bidding is the standard strategic approach for a brand launching a new product line and advertising on Pinterest for the first time. Since the primary goal is to reach new customers and introduce the brand, an awareness campaign optimizes for maximum visibility and broad reach at the top of the funnel, whereas conversion or consideration objectives are better suited for audiences who are already familiar with the brand or closer to a purchase decision. CPM bidding allows the beauty brand to pay for impressions, ensuring their new makeup line is seen by as many unique users as possible to build the foundational brand recognition necessary for future performance campaigns.