A beauty brand with a catalog sales campaign has been live on Pinterest for one month and notices cost per mille (CPM) increasing week over week while click through rate (CTR) is decreasing overall. After reviewing, it realizes there are no additional funds available to rotate in new creatives. Which would be the most effective action to increase CTR?

When a beauty brand’s catalog campaign suffers from increasing CPMs and decreasing CTRs after one month, it is a classic sign of "creative fatigue." The same images from the product feed are being shown to the same audience repeatedly, leading to diminished interest and higher costs to reach them. If no additional funds are available to produce or buy new assets, Pinterest Performance+ creative is the most effective solution.