A beverage brand wants to understand how their Amazon display campaigns influence purchases at major grocery retailers. Which premium feature should they consider?

NCS CPG Insights Stream is a paid Amazon Marketing Cloud data source built for CPG and grocery measurement. It provides modeled offline transaction signals that can be joined with Amazon Ads exposure data in AMC. This supports analysis of how media interactions relate to purchases outside Amazon’s online retail environment. The feature is appropriate when the business question depends on retailer sales signals beyond Amazon-owned purchase events.