A beverage company wants to drive online traffic to their site. The company’s goal is to increase clicks on a seasonal promotion they run in December. The promotion is valid from December 1st to December 31st. What flight period and campaign objective meets the company's goal? (select one)

The selected answer is correct because the Consideration objective is specifically designed to optimize for clicks and site visits, aligning perfectly with the goal of driving online traffic, while a 30 day flight period in December ensures the campaign remains active for the entire duration of the promotion. Since the goal is specifically to increase engagement during the valid promotion dates (December 1st to 31st), running an Awareness campaign or limiting the flight to 7 days would either prioritize broad reach over traffic or miss the majority of the promotional window. By focusing on consideration during the exact month of the sale, the beverage company maximizes its opportunity to capture high-intent traffic when users are most likely to click through and explore the seasonal offer.