A bidder enters an auction for the query "running shoe" and bids the bare minimum because it can't see that the user is near a retail establishment. What should the marketer do to improve the bidder’s conviction?

To improve the bidder's conviction when a user is near a retail establishment, the marketer should use store sales and app history signals as instructions. These signals provide valuable context about user behavior and proximity to physical stores, allowing the automated bidding system to understand the higher value of such impressions and bid more competitively. Adding more exact match keywords might refine targeting but doesn't inherently inform the bidder about location-based value. Switching to manual CPC removes the automation that can leverage these signals effectively. Increasing the daily budget without providing better signals might lead to spending more without necessarily improving the quality or conviction of bids for specific, high-value scenarios like proximity to a store.