A boat rental company has been running a consideration Video campaign for the past year and they want to see evidence that their investment is effective based on how many times users actually clicked on their videos.What consideration measurement metric should they use?

**Core performance metrics**:These metrics provide insights into how users directly interacted with a video ad. This includes metrics like clicks,views,and view rate,which will help the boat rental company understand how many users actually clicked on their videos.By focusing on core performance metrics,the company can gauge direct user engagement and assess the effectiveness of their campaign from a consideration standpoint.