A boutique travel agency wants to influence potential travelers during opinion-shaping moments when they're researching destinations. Which marketing objective should they select?

The correct marketing objective is Consideration because this stage focuses on encouraging users to explore a brand's products or services further. For a travel agency, this aligns perfectly with influencing potential travelers during their research phase, as they are actively comparing options and forming opinions. Awareness would be too early, as it focuses on simply making people familiar with the brand. Action would be too late, as it aims for immediate conversions like booking a trip. Reach is a metric, not a marketing objective, and describes the number of unique users who saw the ad.