A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for clothing, but they're not sure how to structure the title in the feed. Which structure would you recommend?
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Correct answer: Brand (brand name) + Product type (i.e. category) + Attributes (e.g. colour, size).
Why this is the answer
The recommended structure for a Shopping ad title is Brand + Product Type + Attributes because it provides the most critical information upfront, allowing users to quickly identify the product. The brand name establishes recognition, the product type (e.g., "jeans") clearly defines the item, and key attributes (e.g., "slim fit," "dark wash") offer specific details that aid in search relevance and user decision-making. Including availability in the title is less effective as it can change frequently and is typically communicated through other ad elements or the landing page. Placing attributes before product type or availability also reduces clarity and searchability.
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