A brand discovered that customers who saw their ads during Thursday Night Football were significantly more likely to browse their product collection afterward. Which two AMC signal types were combined to generate this insight?

Amazon Marketing Cloud can combine signal types to show how ad exposure relates to downstream customer behavior. The ad interaction provides the media exposure context, while subsequent product browsing shows engagement after that exposure. This insight depends on connecting exposure activity with browsing behavior inside a privacy-safe clean room. The result helps evaluate whether media tied to premium content influences shopping engagement.