A brand has built awareness and reached millions of viewers. Which solutions should they layer in to drive conversion?

To drive conversion after building awareness, a brand needs solutions that encourage direct action and product discovery. Interactive video ads allow viewers to engage directly with the ad content, often leading to product pages or adding items to a cart, thereby shortening the path to purchase. Sponsored Products video ads appear in shopping results and on product detail pages, directly showcasing products to high-intent shoppers who are already in a purchasing mindset, making them highly effective for conversion. Amazon Live is primarily a live streaming platform for product demonstrations and engagement, which can build awareness and consideration but is less direct for immediate conversion than interactive video or Sponsored Products video. Additional Streaming TV campaigns with different audience tactics would continue to focus on awareness and consideration rather than direct conversion.