A brand is launching a campaign on Pinterest to increase online sales. It wants to ensure its ads are shown to consumers that already engage with its products, as well as acquire new customers.What should the brand do to meet its objectives?
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Correct answer: Use shopping ads with a product feed targeting both first party and second party to reach users familiar with the brand..
Why this is the answer
To satisfy the dual goal of retargeting existing customers and acquiring new ones for online sales, the most effective strategy is a balanced approach using dynamic data. Shopping Ads with Product Feed: Shopping ads are specifically designed for sales because they pull live pricing and availability from your catalog. This makes them "bottom-funnel" tools ready for conversion.
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