A brand is launching a high-budget video campaign across 10 different streaming publishers. How can the advertiser make sure the video ads, tracking pixels, and companion banners are delivered to all publishers in a standardized format?

VAST is the standardized video tag format used to communicate between ad servers and publisher video players. In Campaign Manager 360, VAST tags package video serving files, companion creatives, and tracking pixels for delivery into a publisher’s compliant player. This lets multiple publishers receive a consistent video ad structure while still allowing the player to render the assets. It is the correct format for standardized in-stream video delivery across streaming publishers.