A brand is launching a new product and wants to understand how different ad channels work together to drive results. Which reporting tool should they use?

Conversion path reporting shows how ad touchpoints work together across a customer’s path to conversion. It helps identify the combinations of Amazon Ads products and channels that contribute to results. For a new product launch, this supports better understanding of whether upper-, mid-, and lower-funnel tactics are working together. The tool provides stronger planning insight than isolated reporting because it connects channel interaction to conversion behavior.