A brand ran a Prime Video campaign for awareness and wants to re-engage those viewers. Which strategy should they implement?

The most effective strategy to re-engage viewers from a Prime Video awareness campaign is to use Online Video (OLV) to remarket to them. This allows the brand to specifically target individuals who have already shown interest by watching their initial commercial, moving them further down the sales funnel. Running another Prime Video campaign to the same audience might lead to ad fatigue and doesn't leverage the initial engagement for a more targeted follow-up. Running a Twitch campaign to capture a wider audience is a different objective; it focuses on expansion rather than re-engagement of a known audience.