A brand's campaign on Pinterest has struggled to spend since its launch. Day-over-day pacing shows that the campaign is not meeting the daily cap of $10,000 per day and ads have shown that its targeting is too narrow. With only two days left in its flight, the advertising team notices that almost $50,000 remains in the budget. What is an immediate step the media planner can take to make sure the campaign spends in full?

Changing the campaign spend to a Pinterest Performance+ lifetime budget is the most effective immediate step. This allows the system to optimize spending over the remaining two days to utilize the budget fully, especially since the campaign is under-spending and has a significant remaining budget. Performance+ is designed for maximum efficiency and spend. Creating a new ad group with carousel ads might help with engagement but doesn't guarantee full budget spend within two days and adds complexity. Duplicating the campaign would reset the learning phase, which is counterproductive when time is limited. Pausing underperforming ads is good practice, but simply increasing the daily spend to $25,000 might not be feasible if the targeting is too narrow, and it doesn't leverage Performance+'s optimization for full budget utilization.