A brand's video performance report shows 100% completion rates across several niche streaming sites, but the Video Mutes and Video Pauses metrics remain at zero. According to the technical standards of Campaign Manager 360, what prevents these specific interaction events from being recorded?
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Correct answer: These metrics rely on the publisher’s player to fire the events and are only available at the publisher's discretion..
Why this is the answer
Video Mutes and Video Pauses are counted only when the video player reports those user actions. Campaign Manager 360 does not infer these interactions from completion data alone. Player-level mute and pause signals can be absent even when standard playback milestones are recorded. When the publisher implementation does not pass those events, the related interaction metrics remain zero.
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