A brand uses Google Analytics to see how many people visited their site for the first time after a campaign. Which tool provides this?

The User Acquisition Report in Google Analytics shows how users first discovered your website or app. It details the channels, sources, and campaigns that brought new users to your site, making it ideal for understanding first-time visits after a campaign. Conversion Lift measures the incremental increase in conversions directly attributable to an ad campaign, not specifically new users. Brand Lift measures the impact of ads on brand awareness, ad recall, and consideration, focusing on brand metrics rather than website visits. Search Lift measures the incremental increase in organic search queries for a brand or product after an ad campaign, which is different from tracking website visits.