A brand wants to avoid showing ads on videos that include moderate profanity, which is otherwise allowed for monetization. Which control should they use?

Brand suitability is the correct control because it allows advertisers to define their comfort level for content categories beyond basic brand safety. While brand safety policies prevent ads from appearing on content that is harmful or illegal, brand suitability offers a more granular approach, letting brands avoid content that might be technically allowed for monetization (like moderate profanity) but doesn't align with their specific brand image or values. Third-party verification is a tool for confirming ad placements, not a control for content type. Media Rating Council (MRC) accreditation relates to measurement standards, not content filtering.