A brand wants to boost reach with an awareness campaign with strict monthly budgets over a full quarter. It plans to use daily budgets to stay on track. Which of the following would help guide the recommendation? Select two.

To manage strict monthly budgets for an awareness campaign focused on reach, understanding the expected reach and estimated Cost Per Mille (CPM) is crucial. Expected reach directly indicates how many unique users the campaign is projected to expose to the brand's message, which is the primary goal of an awareness campaign. Estimated CPM provides the cost to reach 1,000 impressions. By knowing the CPM and the desired reach, the brand can calculate the approximate budget needed to achieve its goals and ensure it stays within its daily and monthly spending limits. Total branded Pins and daily site visitors are less directly relevant for planning an awareness campaign with strict budgets. Total branded Pins is a creative asset metric, not a budget or reach planning metric. Daily site visitors is a post-click metric, more relevant for conversion or traffic campaigns, not initial awareness planning.