A brand wants to create a custom, experiential campaign across Prime Video, Twitch, and Fire TV. Which Amazon Ads service specializes in these innovative experiences?
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Correct answer: Brand Innovation Lab.
Why this is the answer
Brand Innovation Lab builds custom campaigns that use Amazon Ads creative, technology, and media capabilities. It is suited for experiential brand activations across Amazon touchpoints such as Prime Video, Twitch, and Fire TV. The service helps brands create innovative experiences beyond standard ad formats. This makes it appropriate for campaigns that need custom storytelling and interactive engagement.
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