A brand wants to engage viewers who are actively researching or intending to buy the brand's product or services. Which audience type explicitly targets these viewers?

In-market audiences are specifically designed to reach consumers who are actively researching products or services similar to yours, indicating a strong intent to purchase. Google identifies these users based on their search behavior, website visits, and app usage. Customer Match uses your own customer data to target existing customers or similar audiences, not necessarily those actively researching. Life events target users based on significant life milestones like moving or getting married, which may or may not align with immediate purchase intent for a specific product. Affinity audiences target users based on their long-term interests and passions, which is broader than immediate purchase intent.