A brand wants to maximize awareness and reach among streaming audiences. Which video solution should they prioritize?

Streaming TV (STV) is the optimal solution for maximizing awareness and reach among streaming audiences because it delivers ads across a broad range of premium content on services like Amazon Freevee, Twitch, and third-party apps, reaching a large and diverse audience that actively consumes streaming video. Sponsored Products video and Sponsored Display video are primarily designed for driving consideration and purchases on Amazon's retail site, not for broad awareness and reach across the wider streaming ecosystem. While they use video, their placement and targeting are more focused on lower-funnel objectives.