A brand wants to maximize the number of unique viewers they can achieve within their budget to get the best possible ROI. Which Video reach campaign (VRC) subtype should they choose?

VRC Efficient reach is designed to maximize unique viewers (reach) within a given budget. It optimizes for the most cost-effective way to show ads to as many different people as possible. YouTube Select focuses on premium content and specific channels, not necessarily maximum unique reach within a budget. Target frequency aims to show ads to the same users a specific number of times, which is different from maximizing unique viewers. VRC Non-Skips focuses on unskippable ad formats, which might not be the most efficient for maximizing unique reach due to higher costs or limited inventory compared to skippable formats.