A brand wants to re-engage shoppers who added products to their cart but didn't complete the purchase. What AMC audience strategy should they implement?
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Correct answer: Build cart abandoner segments and activate through DSP.
Why this is the answer
Rule-based audiences in Amazon Marketing Cloud can define customers using specific behavior and exclusion logic. Cart additions show strong purchase intent, while missing purchase events identify shoppers who did not complete checkout. Activating that audience through Amazon DSP supports re-engagement with a relevant message. This strategy is more precise than broad visitor or page-view targeting.
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