A brand wants to reach customers exposed to both Sponsored Ads and Amazon DSP campaigns. What AMC capability enables this?
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Correct answer: Create AMC rules-based audiences based on exposure to both channels.
Why this is the answer
Rule-based audiences in Amazon Marketing Cloud can be built from defined event conditions. Exposure to Sponsored Ads and Amazon DSP can be used as criteria when the required signals are available in AMC. This allows audience logic to reflect cross-channel engagement rather than a single ad product view. The resulting audience can support activation based on customers who meet both exposure conditions.
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