A brand wants to understand how their remarketing campaigns are moving viewers closer to consideration and identifying new brand consideration opportunities. Which measurement solution combination is most appropriate?

The correct combination is Brand Metrics (proprietary) + Brand Lift and Engagement (third-party) because it directly addresses the brand's goal of understanding consideration. Brand Metrics (proprietary) provides insights into how Amazon's ad solutions influence brand perception and consideration among audiences exposed to campaigns. Brand Lift and Engagement (third-party) studies, often conducted by research partners, specifically measure changes in brand awareness, ad recall, and consideration among exposed versus control groups, directly quantifying the impact on consideration and identifying new opportunities. Reach & Frequency Reporting (proprietary) + Audience Composition (third-party) focuses on ad delivery and audience demographics, not consideration. Omnichannel Metrics (proprietary) + Location and Site Visitation (third-party) are more relevant for measuring lower-funnel actions and offline impact, not brand consideration.