A brand wants to understand which products customers research before making a purchase. Which AMC signal type should they analyze?
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Correct answer: Browsing Signals - to track product detail page views and search behavior.
Why this is the answer
Browsing Signals are used in Amazon Marketing Cloud to understand consideration activity before conversion. These signals help identify which products customers explored before buying. This is useful for analyzing research behavior, product comparison, and pre-purchase engagement. The insight supports merchandising, audience strategy, and media planning based on observed discovery patterns.
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