A brand wants to unlock untapped intent and drive high-value action on visual surfaces. Which campaign type fits this?

Demand Gen campaigns are designed to capture and nurture demand across Google's visual surfaces, including YouTube, Discover, and Gmail. They leverage AI-powered bidding and creative optimization to find new customers and drive high-value actions like purchases or sign-ups. This makes them ideal for unlocking untapped intent. Display campaigns primarily focus on broad reach and brand awareness, not necessarily high-value actions or intent capture. Video reach campaigns prioritize maximizing views and impressions, which differs from driving specific actions. Search campaigns are effective for capturing existing intent when users are actively looking for something, but they don't unlock untapped intent on visual surfaces in the same way Demand Gen does.