A brand which has identified the influence rs that work well for it should look into the content retainer payment model. Is this statement true or false?

True. When a brand has identified influencers who consistently deliver strong results, a content retainer payment model is highly beneficial. This model involves paying influencers a recurring fee for ongoing content creation, rather than per-post or per-campaign. This fosters deeper, long-term relationships, encourages influencers to become true brand advocates, and ensures a steady stream of authentic content. It also simplifies budgeting and campaign management for the brand, as they can rely on a predictable content output from trusted partners. Other payment models, like one-off payments, are less effective for established, high-performing relationships.