A business is upgrading from Dynamic Search Ads to AI Max for Search. What happens to their existing dynamic ad groups during this voluntary upgrade?
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Correct answer: The ad groups convert to standard ad groups using responsive ads..
Why this is the answer
When upgrading from Dynamic Search Ads (DSA) to AI Max for Search, existing dynamic ad groups are converted into standard ad groups that utilize responsive search ads. This transition allows the system to leverage the historical performance and targeting of the DSA campaigns while integrating them into the AI Max framework, which focuses on broader automation and AI-driven optimization. The ad groups are not paused or moved to a separate account, as the goal is to integrate them into the new campaign structure. They are also not deleted, as their data and targeting are valuable for the upgrade. Bids might change as part of AI Max's optimization, but the core change is the conversion of the ad group type and ad format.
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