A business manager sets up Google Analytics but doesn't apply a filter to exclude internal company traffic. After a month of data collection, they correct the setup by adding the filter. What's the status of the data collected during that first month?
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Correct answer: The data from the first month will permanently include the internal traffic..
Why this is the answer
A data filter affects incoming data only after it is applied. Google Analytics does not reprocess historical data when a new filter is added. Filters used to exclude internal traffic are intended for data hygiene going forward. Once data has already been processed into reports, later filter changes do not cleanse that prior reporting period.
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