A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products.What measurement solution should they use to find this information and when should they implement it?

The correct measurement solution for understanding shifts in user perception or behavior towards products in an awareness Video campaign is**BrandLift**.It measures the direct impact of ads on user perceptions and behaviors throughout the customer journey.To get the most accurate insights,it's advisable to implement**Brand Lift before the campaign delivers any impressions**so that it can measure the change in user perception from the beginning of the campaign.