A business owner is setting up their first Video action campaign and wants to get optimal results from the ads.Which recommended best practice should they follow?

Using multiple ad variants in a campaign allows for A/Btesting,where different versions of an ad are shown to users to determine which one performs better.Byrunning**five ad variants per campaign**,a business owner can identify which ad resonates most with their audience based on performance metrics.This approach provides flexibility and offers insights into different creative approaches,enabling advertisers to optimize their campaigns overtime.It's a strategy rooted in continuous improvement,allowing for refinement based on real-world feedback.