A business owner is using a Google Video campaign to drive awareness of a new service that their company will soon release.They'reconsidering inflating their target cost-per-thousand impressions (tCPM)bid to achieve their goal.Why should they avoid inflating the tCP M bid for this new campaign?

Inflating the tCP M bid might cause the ads to be served repeatedly to the same users.This could lead toad fatigue,where users see the same ad so often that they become less responsive or even annoyed by it.Overexposing the same ad to the same audience reduces the effectiveness of the campaign and might not necessarily result in increased unique reach. The goal with atC PM bid strategy,especially for awareness campaigns,is to reach as many unique users as possible rather than repeatedly reaching the same users.