A business owner wants to run a Video action campaign that reaches customers who already searched for specific key words on Google Search. Which audience solution should this business owner prioritize?

Custom Audiences are the audience solution used to reach people based on keywords, URLs, and apps that reflect relevant interests or purchase intent. In current Google Ads documentation, this capability is handled through custom segments , which can be used in Video campaigns to reach users associated with specific search terms and intent signals. That makes this the strongest fit when the goal is to reach people who have already searched for relevant keywords. It is the most direct option for search-intent-based audience building in a Video campaign. Google Help+1