A business owner wants to run a Video action campaign that reaches customers who already searched for specific keywords on Google Search.Which audience solution should this business owner prioritize?
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Correct answer: Custom Audiences..
Why this is the answer
Custom Audiences allows advertisers to reach users across YouTube,Search,and Gmail based on their past interactions with the business or their search behavior on Google.Specifically,for a Video action campaign,the ability to target users who have searched for specific keywords on Google Search is a unique feature of Custom Audiences.This ensures that the business owner can effectively reach potential customers who have already shown interest in certain keywords or topics, making the campaign more relevant and potentially increasing its effectiveness.
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