A business owner wants to track conversions for their Video action campaign, but they're concerned the campaign won't track some conversions because many customers take extra time to make a final decision on purchases. What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?

A longer conversion window is the correct best practice when purchases often happen well after the ad interaction. Google Ads defines the conversion window as the period after a click or video view during which a conversion can still be recorded. If that window is too short, delayed purchases will not be counted, which can underreport results from a Video action campaign . Extending the window makes measurement better reflect the real time it takes customers to decide and complete a purchase. Google Help+2Google Help+2