A business owner wants to track conversions for their Video action campaign,butthey're concerned the campaign won't track some conversions because many customers take extra time to make a final decision on purchases.What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?

To ensure that conversions are measured accurately,especially when customers take extra time to make a final decision on purchases,the business owner should**extend the conversion window to be longer**. In Google Ads,the conversion window specifies the period of time after a customer's interaction with your ad during which a conversion,such as a sale or sign up,isrecorded.Bydefault,this window might be set to a shorter duration,like30days.If customers often take longer than this to decide,conversions that happen outside of this default window wouldn'tbetracked.By extending the conversion window,the business owner can capture and account for those delayed conversions,ensuring a more accurate representation of the campaign'ssuccess.