A business owner wants to understand how user interaction with their video ads leads to product sales. What feature of the Video action campaign would provide this information?

Conversion tracking is a feature in Google Ads that allows advertisers to see how effectively their ad clicks lead to valuable customer activity,such as website purchases,phonecalls,app downloads,andmore.For a Video action campaign, conversion tracking can provide insights into how user interactions with video ads translate to specific actions like product sales. By setting up conversion tracking,the business owner can measure the return on investment(ROI)of their advertising and see which ads are most effective in driving desired actions.