A business wants to capture prospects via form submissions. Which marketing objective should they select to instruct AI Max on how to prioritize the budget?

For capturing prospects via form submissions, "Lead generation" is the most appropriate marketing objective. This objective tells Google's AI Max to optimize for actions like form fills, sign-ups, and other lead-focused conversions, ensuring the budget is prioritized to attract users most likely to become leads. "Online sales" is incorrect because it focuses on direct purchases, not form submissions. "Website traffic" is incorrect as it prioritizes getting clicks to the website, not necessarily conversions once they arrive. "Offline sales" is incorrect because it targets in-store or physical location purchases, which is not relevant to online form submissions.