A business wants to organize its contacts in HubSpot to better tailor its marketing efforts. What’s the primary purpose of using segmentation for their customer base?

HubSpot segmentation is used to organize contacts into smaller groups based on shared characteristics, behaviors, or needs. HubSpot defines a segment as a collection of records based on criteria you set, and it explains that segments help organize records by their common traits. This makes segmentation useful for sending more relevant messages and tailoring marketing to different audiences. It is not primarily a counting tool, a sales assignment tool, or a revenue analysis tool. HubSpot Knowledge Base+1