A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.
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Correct answer: GreenTree mobile met both campaign goals.
Why this is the answer
GreenTree mobile had a ROAS of $3.75, which is higher than the $3.50 goal, and a CPM of $1.50, which is less than the $1.75 goal. Therefore, GreenTree mobile met both campaign goals. GreenTree-BTF had a ROAS of $3.25, which did not meet the $3.50 goal. GreenTree-ATF had a ROAS of $4.00, which met the goal, so the statement that it did not meet the ROAS goal is false. GreenTree video had a CPM of $2.00, which did not meet the $1.75 goal, making that statement incorrect.
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