A campaign is seeing an increase in ad clicks but few conversions. How will you interpret this information?

Low conversions with rising clicks usually means the selected keywords are attracting shoppers whose intent does not match the advertised product. Relevant keywords should help connect ads with shopping queries that are more likely to lead to purchase activity. When keyword relevance is weak, the campaign can generate traffic without producing efficient sales. Search term performance should be reviewed to refine keyword targeting and reduce irrelevant clicks.