A campaign report shows that Display ads are receiving high click-through rates,however appear to be producing fewer conversions than Search ads.What's the best explanation for this?
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Correct answer: People that click on the Display ads are purchasing through another channel..
Why this is the answer
The best explanation for Display ads receiving high click-through rates but producing fewer conversions than Search ads is that**people who click on the Display ads are purchasing through another channel**.In other words,whileusers may interact with the Display ads by clicking on them,they may not immediately convert through the Display ad itself.Instead, they might convert later through a different channel,such as a direct visit to the website or a Search ad click,making it appear as if the Display ad had lower conversion numbers.This phenomenon is known as cross-channel or cross-device attribution,where users may interact with multiple touch points before converting.
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