A car brand is launching a high impact awareness campaign with the goal of increasing reach by 20%. They want to land key messaging with customers and assess the best performing placement options with their target audiences. What placement options can the media planner recommend? (select one)

The Home feed is ideal for high-impact awareness campaigns because it's where users discover new content and brands, offering broad reach for key messaging. Boards are also effective as they allow users to curate and save content, increasing engagement and recall for the brand's message. Search is primarily for users with existing intent, making it less effective for a broad awareness goal. Collages are a creative format but don't offer the same broad reach or persistent messaging as the Home feed or Boards. Related Pins appear after a user has already engaged with a Pin, making them less suitable for initial high-impact awareness compared to the Home feed.