A car insurance company recently ran an awareness campaign on Amazon promoting a new insurance bundle.The company does not sell on Amazon. Which of the following insights could be available to them?(Select3)
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Correct answer: Click-through rate, Impressions.
Why this is the answer
Click-through rate (CTR) and impressions are fundamental metrics available for all Amazon advertising campaigns, including awareness campaigns for brands that don't sell directly on Amazon. Impressions measure how many times an ad was displayed, and CTR indicates the percentage of impressions that resulted in a click. These metrics help assess ad visibility and initial engagement. Retail insights, such as sales data or product page views, are specific to products sold on Amazon and would not be available to a company that does not sell products on the platform.
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