A CEO tells the marketing team that the company’s priority is to grow the amount of money the business has after subtracting all costs. Which bidding instruction should the marketer set?

The CEO's priority is to grow the amount of money the business has after subtracting all costs, which directly translates to profit. Therefore, the marketer should set bidding instructions focused on maximizing profit. Bidding to profit values with Maximize Conversion Value or Target ROAS (Return on Ad Spend) strategies aligns with this goal. These strategies allow advertisers to assign values to conversions and optimize bids to achieve the highest possible return, which directly contributes to profit. Volume (Max Conversions) focuses on the number of conversions, not their profitability. Revenue (Maximize Conversion Value/ROAS) is a step closer but doesn't explicitly account for the cost of goods sold or other business expenses, which are crucial for calculating profit. Market share focuses on competitive positioning rather than direct financial returns.