A children’s clothing brand wants to ensure its ads do not appear next to certain search terms or topics on Pinterest during its spring campaign. Which feature should the media planner apply?

Keyword exclusion is the correct feature because it allows advertisers to prevent their ads from showing for specific search terms or topics. This directly addresses the brand's need to avoid appearing next to undesirable content. Pinterest Performance+ targeting opt-in is a broad targeting optimization, not a content exclusion tool. Content allowlists specify where ads can appear, which is the opposite of excluding certain content. The Inventory tool helps manage product catalogs, not ad placement restrictions.