A client brief for a new line of luxury athletic wear wants to target millennial and Gen Z men and women who prioritize high quality materials for an upcoming campaign. The client emphasizes the importance of understanding the target audience's interests beyond just athletics to identify relevant content and advertising opportunities. ‘Which Pinterest tools would be most helpful in achieving this goal?

Pinterest Audience Insights and Pinterest Trends are the most helpful tools. Audience Insights provides detailed information about your current and potential audience, including their demographics, interests beyond athletics, and purchasing behaviors, which is crucial for understanding their broader lifestyle and identifying relevant content. Pinterest Trends shows what topics are popular and rising in popularity on the platform, allowing you to identify trending interests related to luxury, fashion, or lifestyle that resonate with your target demographic. Pinterest Business Hub is a central dashboard for managing campaigns, not for audience research. "Audiences" is a general term and not a specific Pinterest tool for discovering new interests.