A client brief for a new line of luxury athletic wear wants to target millennial and Gen Z men and women who prioritize high quality materials for an upcoming campaign. The client emphasizes the importance of understanding the target audience's interests beyond just athletics to identify relevant content and advertising opportunities. Which Pinterest tools would be most helpful in achieving this goal? Select two.
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Correct answer: Pinterest Trends, Pinterest Audience Insights.
Why this is the answer
Pinterest Trends helps identify emerging and popular search terms and topics on Pinterest, allowing you to see what millennial and Gen Z users are actively looking for beyond just athletic wear, such as related fashion, lifestyle, or travel interests. Pinterest Audience Insights provides detailed demographic and interest data about your existing or potential audience on Pinterest, revealing their broader interests, shopping behaviors, and other brands they engage with. These tools together offer a comprehensive view of the target audience's interests, crucial for identifying relevant content and advertising opportunities. Pinterest Business Hub is a general platform for managing ads and profiles, not for audience research. Audiences is for managing custom and lookalike audiences for targeting, not for discovering new interests.
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